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In today's digital age, businesses are constantly seeking ways to enhance identity management while delivering seamless user experiences. Subscription services have emerged as a powerful tool not only for access control and security but also for streamlining identity management processes. Let's explore how subscription services correlate with identity management and unlock a myriad of benefits for businesses:
Low-friction Registration and Sign-In Processes
Subscription services offer low-friction registration and sign-in processes, enriching user profiles through incremental data capture, social enrichment, and behavioral monitoring. With widget-based roll-out capabilities, businesses can deploy branded sign-up and sign-on modules seamlessly, requiring only minor changes to the code. Social sign-on further streamlines registration, enabling users to sign in using their preferred social media platforms.
Single Customer View and Centralized Data Security
By centralizing and securing user data with encryption standards, subscription services ensure privacy, compliance, and confidence at all times. This centralized approach facilitates the creation of a single customer view across brands, domains, channels, and devices. With single sign-on technology, users enjoy a unified identity and experience across various platforms, enhancing security and convenience.
Enhanced Content Access and Gating Strategies
The Evolok digital subscription platform supports a full spectrum of content gating models, from freemium to hard walls. Businesses can pick and deploy gating strategies seamlessly, triggering them based on various data points or behaviors. Constructive gating policies promote membership and reward conversion, enhancing the experience for subscribed users while maximizing revenue streams.
Targeting, Segmentation, and Personalization
Subscription services enable businesses to target any user using a vast range of data points, including time, location, content type, and device. Capturing information about every visitor allows businesses to identify attractive segments and personalize every touchpoint, from advertising to registration and beyond. Rule-based targeting ensures bespoke content personalization and registration offers, maximizing the value of every user.
Monetization and Subscription Management
Transforming digital subscriptions into a rich revenue stream is made easy with subscription services. The Evolok platform takes care of product creation, management, payments, and customer services, leaving businesses to focus on creating great content. Multiple subscription products can be defined, allowing users to select the level and cost that suits them, while effortless payment acceptance via credit card or popular payment gateways ensures a seamless user experience.
Responding to Ad Blockers and Incognito Browsers
Subscription services empower businesses to respond effectively to ad blockers and incognito browsers. By detecting ad block users, businesses can challenge them to permit ad personalization or subscribe to access content. This proactive approach ensures that businesses can maintain revenue streams while delivering value to their users.
In conclusion, subscription services not only revolutionize access control and security but also play a pivotal role in enhancing identity management processes. By leveraging the capabilities of subscription services, businesses can streamline registration processes, centralize data security, optimize content access, and maximize revenue streams. Embracing subscription services is not just about staying ahead—it's about redefining identity management in the digital era.
