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Identity management has come a long way in the digital publishing industry. With the rise of online content consumption, digital publishers are now faced with managing identities and access to their content. The evolution of identity management in digital publishing has seen the development of sophisticated technologies and practices designed to keep users' data secure while enabling seamless access to content. In this blog, we'll explore the evolution of identity management in digital publishing and its role today.
The early days of digital publishing saw a simple approach to identity management. Users would create accounts on individual websites and need to remember login credentials for each site they wanted to access. This approach was inconvenient for users and made it difficult for publishers to manage user data effectively.
Over time, identity management technologies evolved, and Single Sign-On (SSO) emerged as a solution to the problem of multiple login credentials. SSO allowed users to access multiple websites with a single set of login credentials, making accessing the content more convenient. Publishers also benefited from SSO, allowing them to manage user data more efficiently and reducing the risk of security breaches.
As the digital publishing industry grew, identity management became more critical. Publishers started to collect more data about their users, including their personal information, browsing history, and preferences. This increased data collection made the need for more robust identity management solutions apparent.
The latest identity management technologies for digital publishers focus on creating a seamless and personalised experience for users while keeping their data secure. Modern identity management solutions use artificial intelligence and machine learning algorithms to analyse user data and provide customised content recommendations. These solutions also ensure that users' data is encrypted and protected from cyber threats.
According to a study by Forrester, identity and access management (IAM) is now a top priority for businesses, with 51% of firms investing in IAM technologies. The report also found that businesses that invest in IAM technologies see significant benefits, including improved user experience, reduced risk of data breaches, and increased operational efficiency.
The Future:
The future of identity management in digital publishing looks promising, with new technologies and emerging trends addressing the increasing demand for secure and personalised user experiences.
One of the biggest drivers of change in identity management is the growing emphasis on data privacy and security. With data breaches becoming more common and regulations such as GDPR and CCPA being introduced, publishers are under pressure to ensure that users' data is protected and handled in compliance with these regulations.
To address these challenges, publishers are turning to emerge technologies such as blockchain, which offers a decentralised and secure way to manage user identities. Blockchain-based identity management solutions allow users to control their data and grant permissions to publishers or third-party providers, enhancing data privacy and security.
Another trend in identity management is the growing importance of identity verification. In the age of fake news and misinformation, publishers are pressured to ensure their content is trustworthy and credible. Identity verification technologies such as biometrics and multi-factor authentication can help verify users' identities and prevent unauthorised access to content.
Personalization is also a key trend in identity management, with publishers using AI and machine learning to analyse user data and provide personalised content recommendations. Personalization enhances the user experience and helps publishers build stronger relationships with their users and increase engagement.
In addition to these trends, the rise of the Internet of Things (IoT) is also driving changes in identity management. With more devices and sensors being connected to the internet, publishers need to find new ways to manage user identities across multiple devices and platforms. Technologies like edge computing and federated identity management are emerging to address these challenges, providing secure and efficient ways to manage user identities across different devices and platforms.
The importance of identity management in digital publishing will only continue to grow. As publishers collect more data about their users and face increasing pressure to ensure data privacy and security, identity management solutions will become essential for providing a seamless and personalised user experience while keeping user data secure.
According to a report by MarketsandMarkets, the global identity and access management market is expected to grow from $12.3 billion in 2020 to $24.1 billion by 2025 at a compound annual growth rate (CAGR) of 14.5%. The report cites the increasing adoption of cloud-based applications, the growing number of cyber threats, and the need for identity verification and personalization as key drivers of this growth.
At Evolok, we provide identity management solutions for digital publishers that leverage the latest technologies to create a seamless and secure user experience. Our solutions are designed to help publishers manage user data effectively, personalise content, and reduce the risk of data breaches.
In conclusion, the future of identity management in digital publishing looks bright, with new technologies and trends emerging to address the evolving needs of publishers and users. As the digital publishing industry continues to grow, the importance of identity management will only increase, making it a crucial area for investment and innovation. By investing in the latest identity management solutions, publishers can provide a seamless and secure user experience while enhancing data privacy, personalization, and trustworthiness.
About Evolok
Evolok helps online publishers increase their revenues and drive audience engagement using Evolok’s end-to-end SaaS solution, which provides paywalls, subscription management, user segmentation and identity management. Evolok delivers a selective ecosystem to drive user engagement and mobilization. Evolok helps its clients increase readership and revenue by engaging and personalizing content, protecting valuable content through paywalls, utilizing login and social data to incrementally know customers and finally targeting products and pricing to boost subscriptions.
If you need any help with your subscription journey or you are thinking of migrating your publishing business to the subscription business model contact us today.
