Business Day becomes South Africa’s first paid content paper

BDFM Digital, publishers of South Africa’s Business Day, has announced that the paper is to employ the countries first metered, paid content strategy courtesy of the Evolok management platform.

Business Day is South Africa’s largest daily business title and will implement BDFM’s multi-platform, single and social sign-on registration, user identity infrastructure and will track, compile and analyse data through Evolok. (...)

Bronwen Auret, general manager for BDFM Digital says, “Evolok is the perfect partner to help us identify, develop and manage our content management plans for the future. The new platform will give us a business model to grow our multi-channel content alongside cutting edge user oriented solutions and helps us to deliver our vision for a ‘digital first’ strategy.”

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