E-commerce & Subscription Management: Create Multiple Subscription Products

Are you a digital publisher looking to expand your revenue streams? Do you want to offer your customers a more flexible and convenient way to access your products? E-commerce and subscription management can help. By creating multiple subscription products, you can attract new customers and retain and satisfy your existing ones. In this blog post, we will explore the benefits of e-commerce and subscription management and provide valuable insights on creating multiple subscription products for your digital business.

The Power of E-commerce and Subscription Management

E-commerce and subscription management have revolutionised how businesses operate in the digital age. The subscription-based model has gradually replaced the traditional one-time purchase model. This shift guarantees a consistent revenue stream and provides customers with ongoing updates, upgrades and support. By embracing e-commerce and subscription management, digital publishers can tap into a growing market of customers who prefer flexible payment options and on-demand product access. As a digital publisher, creating multiple subscription products can cater to different customer segments, extending your reach and maximising your revenue potential.

Creating Multiple Subscription Products

1. Identify Customer Segments: Before diving into creating subscription products, it is essential to understand your customer base and identify different segments. Conduct market research, analyse customer data, and determine each segment's unique needs and preferences. This will enable you to tailor your subscription offerings accordingly.
2. Design Subscription Tiers: Once you have identified your customer segments, it's time to design subscription tiers that cater to their specific needs. Consider pricing, features, and usage limits when creating different levels. For example, you could offer a basic subscription tier with essential elements and a higher-priced premium tier with advanced capabilities. Experiment with varying tier structures to find the perfect balance between value proposition and profitability.
3. Customise Billing Cycles: Flexibility in billing cycles is essential to attract and retain customers. While monthly billing is the most common option, consider offering quarterly, bi-annual, or annual billing cycles to incentivise long-term commitments. Some customers prefer the convenience of automatic payments, so be sure to provide options for recurring billing.
4. Bundle Value-Added Services: To make your subscription offerings more compelling, consider bundling value-added services with certain tiers. This could include priority customer support, exclusive content, or early access to new features. You can differentiate your subscription products from competitors and increase customer satisfaction by providing additional perks.
5. Offer Trials and Discounts: Encourage potential customers to try your subscription products by offering free trials or discounted introductory pricing. This allows them to experience your value before committing to a long-term subscription. Additionally, consider implementing loyalty programs to reward customers who remain subscribed for an extended period.
6. Streamline User Experience: A smooth and user-friendly experience is crucial for acquiring and retaining customers. Invest in a robust e-commerce platform that supports subscription management, automates billing processes, and gives customers easy access to their subscription details. Simplify the sign-up process, ensure seamless payment integration, and offer self-service options for customers to manage their subscriptions.
7. Iterate and Refine: Creating multiple subscription products is an iterative process. Monitor customer feedback, analyse usage data, and refine your offerings accordingly. Regularly update your subscription tiers, introduce new features, and optimise pricing to stay competitive and meet changing customer expectations.

Conclusion

In the digital transformation era, e-commerce and subscription management have become invaluable tools for software publishers. By creating multiple subscription products, you can cater to the diverse needs of your customer base while expanding your revenue streams. Remember to identify customer segments, design compelling subscription tiers, offer flexible billing cycles, bundle value-added services, provide trials and discounts, streamline the user experience, and iterate based on customer feedback. Embrace e-commerce and subscription management to unlock the full potential of your digital business and delight your customers with innovative and convenient subscription options.

If you want to take your digital content to new heights, it's time to embrace e-commerce and subscription management. Create multiple subscription products that cater to the unique needs of your customer segments, and watch your revenue soar. The publishing world is evolving, and staying ahead of the curve is essential.

About Evolok

Evolok helps online publishers increase their revenues and drive audience engagement using Evolok’s end-to-end SaaS solution, which provides paywalls, subscription management, user segmentation and identity management.  Evolok delivers a selective ecosystem to drive user engagement and mobilization. Evolok helps its clients increase readership and revenue by engaging and personalizing content, protecting valuable content through paywalls, utilizing login and social data to know customers incrementally, and targeting products and pricing to boost subscriptions.

If you need any help with your subscription journey or are thinking of migrating your publishing business to the subscription business model, contact us today.